Case Study - Building smarter recruitment processes and reducing cost per hire

JGP’s Recruitment Management Solution helps Notting Hill Housing:

Build smarter recruitment processes
Reduce cost per hire
Attract key staff through a range of initatives from online, print advertising and events to social media websites
To further attract candidates through an online Talent Pool

JGP help position Notting Hill Housing as an employer of choice
Notting Hill Housing is a passionate and progressive organisation providing all kinds of homes and services for all kinds of people, from homeless to first-time buyers. Its goal is that its customers love where they live.

A few facts
Notting Hill Housing has been delivering vibrant urban regeneration and new developments in
London since 1963 and:

• Manages 20,000 properties in South East England
• Has helped over 7,000 people get their foot on the property ladder
• Runs award-winning employment programmes to get people in to work
• Works inspirationally with young people so they can fulfil their potential

Background
Notting Hill Housing has not only brought in smarter recruitment processes as part of its corporate
strategy of modernisation in recent years: the Hammersmith-based Registered Social Landlord
(RSL) is transforming itself into an employer brand with an array of talent management channels.
The group has modernised and is strikingly comfortable with talent pools and social networking
techniques being applied to the HR and recruitment process.

The challenge
Corporate Services Director, Jayne Hilditch, who is responsible for HR, IT, communications, facilities management and policy, asked JGP.co.uk, an HR services and talent management provider, to set up an online recruitment channel.

Jayne Hilditch explained:
“Online recruitment enabled us to advertise vacancies more quickly and at a potentially much reduced cost. Print advertising will continue to have its place in the recruitment mix but we had to reduce our dependence on it.”

This streamlined approach to recruitment was taken a stage further with JGP’s Recruitment Management Solution, which publishes vacancies to their ‘jobs board’ and network of recruitment sites. The solution, developed by JGP’s professional services team, also makes all candidate and job hire data available to Notting Hill Housing’s HR and payroll system, which monitors performance and support HR planning.

Increasing performance and HR efficiencies with JGP Although online recruitment channels were part of the strong focus on better performance and hiring the best talent, they were also a core element in Jayne Hilditch’s re-positioning of the group’s approach to candidate attraction. The website was completely changed, as part of
complete corporate identity re-design, to reflect more dynamic corporate thinking.

In branding and operations, Notting Hill was moved from being ‘just another’ RSL to a more vibrant, rounded organisation. Staff are encouraged to develop their skills and fulfil a “love where you work” ethos. As well as being a modern housing organisation that offers attractive jobs with benefits packages, Notting Hill particularly prides itself on supporting its staff in non-traditional ways - like organising (and funding) programmes to quit smoking and promote healthy eating.

The solution and return on investment
The new, more sophisticated approaches to recruitment are helping to reduce staff turnover and improve performance, according to Jayne Hilditch:

“We have filled a number of vacancies in the last few months using e-recruitment processes and the indications are that it will work out considerably cheaper.

“In addition, we are now using a range of media channels to attract the difficult job categories – for us it’s the surveyors – so we’ll now use a print advertisement to direct people to our website. With online and monitoring tools coming together, we can nurture candidates in a way that we couldn’t before.”

The difference is clear, Jayne Hilditch added:

“People remark on the change in our approach when we attend conferences and employment fairs. It’s not a superficial change, either: we’ve got an 82 per cent staff satisfaction rating, which is way up on before”.

www.jgp.co.uk

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